The I Heart VF frame is a fan favorite and is a staple piece to add into any serious VF collector's archive! To celebrate the launch our flagship location in Montreal. inspired by Elton John's Las Vegas residency. we took an old American optical concept adorned by Elton John. and made it into a VF Collector piece. The iconic heart-shaped glass is a 18KT gold frame and comes in 4 lens color ways.